Welcome to Next Pure Journey
Freedom, Growth and Connection
At Next Pure Journey, we specialize in creating transformative wellness and adventure trips for individuals and businesses that inspire and nurture healthy and positive development. With roots in the relaxing town of El Gouna in Egypt, our experiences are designed to connect you to this magical and unique destination, known for its uplifting history and vibrant energy.
Tailor-made experiences for small private groups.
Whether you are looking for a peaceful retreat, an adventurous journey or a tailor-made trip for your group, we have several options. Our offers are set up and designed with the intention of offering you a journey with meaning, so that every moment is filled with discovery and wonder. Whether you are a group seeking an active experience or a group on a spiritual journey, we have the experience, contacts and imagination to make your trip exactly how you want it. With us, every activity is designed to enrich both body and soul.
Personal planning and contacts
We understand that every traveler is unique, which is why we offer personalized planning to ensure your trip aligns with your vision. Through private consultations, we tailor each experience to meet your needs and desires, ensuring a perfect combination for your group or personal goals. Our commitment is to provide a safe, supportive, and inspiring environment where you and yours can find the security to further develop.
El Gouna was born from one man's vision:
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To create a place where life could be lived as it should be lived. Today it stands as living proof of what happens when vision meets action, and when like-minded people gather around a shared dream.
25,000 residents from 50+ nations. Built on the principle:
"Life as it should be"
From dreams to reality
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In 1986, Egyptian entrepreneur Samih Sawiris stood on a pristine stretch of Red Sea coastline, about 20 kilometers north of Hurghada. Where most saw desolate desert and emptiness, he saw something else, he saw the potential to create a paradise.
It began as a simple dream to build a few beach houses with a small private marina for himself, his wife and a close circle of friends.
But as all great visions tend to do, the dream grew. It turned into something far greater, a whole new city would rise from the desert sands.
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A network of water
At the heart of El Gouna's design is the intricate system of man-made canals, lagoons and waterways. Over 20 islands were created, connected by bridges, creating a sense of living in a Mediterranean paradise – or as some say, "Egypt's own Venice".
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This is not only aesthetically beautiful – it creates a completely unique atmosphere where water is a natural part of everyday life, where the soul can breathe freely and where every element invites tranquility.
Harmonious architecture
Inspired by both modern design and traditional Nubian architecture from Southern Egypt and Northern Sudan, the buildings were painted in light, earthy tones that harmonize with the desert and the sea. No high-rise hotel blocks to mar the skyline – instead, buildings of just a few floors that respect the landscape.
When friends build together
Samih Sawiris invited his closest friends and their families to join him on this exciting journey. Among them were my husband's parents, who were friends of Samih and his wife.
This wasn't just a business idea.
This was a vision of creating a society and a place where life could unfold as it was meant to be.
Samih gave those who believed in the vision housing, and together they began the work of realizing what would become El Gouna and life as it should be.
Our family was deeply involved in the birth and development of the city. They witnessed and were part of something unique - How a city was created through vision, friendship and hard work.
What started with a small number of beach houses quickly transformed into an ambitious urban project.
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Samih Sawiris and his company Orascom Development envisioned something no one had done before on the Red Sea: a complete, self-sufficient city built on principles of beauty, sustainability, and quality of life.
“As the founder of Next Pure Journey, I love being involved in every process, ensuring that every journey flows safely and smoothly.
With deep family roots and personal experiences from living in El Gouna, I personally curate our trips to create a warm and welcoming experience. Here, travelers can explore and transform with ease and peace of mind, knowing that they are in caring and experienced hands.”
"Just as it should be"
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Tina Johansen
