Short answer: private label omega-3 is a formula developed or adapted specifically for your brand, while white label omega-3 is an existing, ready-made formula that any brand can put their label on. Both are legitimate ways to launch — the right choice depends on how differentiated you need your product to be. I get asked this almost every week, usually by someone who has already seen both terms used interchangeably by three different suppliers. They are not the same thing, a